California Waterfowl Magazine is a quarterly publication, typically ranging from 68 to 96 pages, mailed to CWA's 20,000 members in March, June, September and December.
A must-read in the California waterfowl hunting community, it features articles of interest to California's waterfowl hunters and conservationists, as well as updates on the organization's work in hunting, conservation and public policy.
We accept classified and display advertising, photo submissions and article submissions.Check out highlights of our last four issues:
Summer issue on its way to members
June 1, 2021—The Summer issue of California Waterfowl has begun landing in members’ mailboxes. Not a member?
Spring issue on its way to members
March 4, 2021—The Spring issue of California Waterfowl has begun landing in members’ mailboxes. Not a member?
Winter issue on way to members
December 3, 2021—The Winter issue of California Waterfowl soon will be landing in members’ mailboxes. Not a me...
We accept both classified and display advertising. Key dates are:
|Issue (mail date)||Ad close*/display ads due|
|Spring (3/1)||Jan. 5/Jan. 25|
|Summer (6/1)||April 5/April 25|
|Fall (9/1)||July 5/July 25|
|Winter (12/1)||Oct. 5/Oct. 25|
* Display contracts and classified text due
2021 California Waterfowl Media Kit (6.4 MB PDF) – details about our audience, our content and ad specifications.
Member Photo and Scrapbook: Submit photos of waterfowl and hunting- or hunting-related scenes to Assistant Magazine Editor Julie Do. Please ensure photos are sent at original size - if your smartphone shrinks the photo, it may not reproduce well in print. We especially appreciate photos that show many aspects of your hunt, not just the end result.
Our Summer issue features an expanded four-page Scrapbook section focused on Youth Hunt Weekend; submit those photos by Feb. 28 to ensure the best chance of getting published. If your club hosts many youth hunters, group photos are appreciated - that allows us to get the most possible young hunters into the magazine.
Dinners: We love photos from all of our 100 fundraising banquets, so if you're taking photos of the action at your table, please email them to Crystal Swarny.
Cover photos: We welcome submissions from professional photographers - send low-resolution jpgs to Editor Holly Heyser for consideration. We love photos of all varieties of ducks and geese found in California, particularly birds in flight. We also appreciate tasteful photos of hunting scenes.
Cover photos should be verticals (at least 2588 x 3338 pixels) that contain negative space where we can ensure text is readable. The masthead occupies the top 2.5 inches of the cover. The address box covers a space 1.75 x 4 inches, usually in the lower left-hand corner. Text can go anywhere in the remainder of the photo. Final submissions should be CMYK tiffs.
Submit letters and articles
Letters: Email your concise letter (100-200 words) to Editor Holly Heyser. Letters can focus on current affairs or respond to previously published articles.
Articles: While you may submit unsolicited articles, it's best to contact Editor Holly Heyser to discuss your idea before you start writing. We love a good hunting story, especially when it highlights the humor inherent in a humbling pursuit where your quarry can fly at 50 mph and make U-turns on a dime. Story lengths should range from 500 to 1,500 words.
Obituaries: We publish obituaries of people who are well known in the California waterfowling community. Articles should be 250 to 500 words, and photos are appreciated. Contact Assistant Magazine Editor Julie Do to discuss details.