Roseville, CA — YETI Coolers recently signed on as a corporate partner in support of California Waterfowl’s hunting and conservation mission.

“We’re pleased to welcome YETI to the CWA team,” said Scott Mueller, CWA vice president for fund and membership development. “YETI makes rock-solid products that waterfowlers use every day in their blinds and boats, so it makes perfect sense to partner up with this American company.”

California Waterfowl is a statewide nonprofit organization whose mission is to grow California’s waterfowl populations, wetlands and hunter-conservationist communities.

Bill Neff, YETI vice president of consumer marketing, said YETI is proud to join the CWA family and will support its mission.

“As a brand with deep roots in the hunting community, we are here to support CWA’s ongoing commitment to recruiting new hunters, increasing hunter access and improving waterfowl habitat for generations to come,” said Neff.

To find out more about YETI’s products, as well as the company’s conservation initiatives and partnerships, visit, yeti.com or its Facebook and Twitter accounts.

About YETI:
Founded in 2006 in Austin, Texas, YETI maintained a simple mission: Build the cooler you’d use every day if it existed. Now a leading premium outdoor brand and “Built for the Wild,” YETI’s durability provides dependable service to hunters, anglers and outdoor recreationists, no matter the conditions.

About CWA:
California Waterfowl is a 501c3 organization whose mission is to grow California’s waterfowl populations, wetlands and hunter-conservationist communities. Our vision is a California with thriving waterfowl populations, vibrant wetland ecosystems and respected hunting communities.

For more information: Contact CWA Communications Director Holly Heyser at hheyser@calwaterfowl.org or 916-886-5484.